What Is PageRank?

PageRank is a technology created at Stanford University by Larry Page, co-foudner of Google. PageRank is used to determine the importance of a web page. This is one of the things that is used decide which pages appear in search engine results.

How does it Work?

PageRank works by deciding that pages with a higher number of links going to them are the more important. As a result they are listed further up search results. There is another factor to PageRank and this is that it is not only the amount of links that is taken into consideration.

PageRank also analyses the webpage on which the link to the website is placed. This is why it is important to get back links to your website, from websites that have related content to you.

PageRank is ultimatly designed to find websites that appear to be the best source of information to the user. By looking at the number of incoming links to a web page, PageRank states that this page is therefore useful.

Webmasters can manipulate PageRank in their favour by trying to force more links to their web pages. Too many incoming links from websites that are unrelated to your content may damage your websites PageRank.

How do I check my websites PageRank?

The most accurate way to check your websites PageRank is by using the Google Toolbar. A websites PageRank is measured between PR0 and PR10. There is a very small number of websites with PageRank 10. Each page on a website has a PageRank, not just the website as a whole.

I will not go into how to increase your PageRank here, I will save that for another day.

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