Hosting is important for any website. I personally operated a web host last year so i know the ins and outs of the industry better than most. It was successfully sold last year due to my other commitments.

Finding yourself with a bad host it can effect traffic more importantly profits. A rule that i think you should follow is to find a host that is operating from your own country and has the servers located in the same country.

Another way you may wish to look at this is to choose a host in the same country as your targeted audience. This will provide them with fastest download times.

Do not be fooled by hosts that offer endless amounts of resources such as space and bandwidth. Your website is likely to use 25-50MB of disk space depending on its content. To start with it will not consume large amounts of bandwidth unless it is a video streaming website. Until visitor numbers increase it will not use excessive quantities of bandwidth.

Look for a host with a reliable up timerecord and good support. Unless you need Windows technologies such as active server pages i would recommend a Linux host as these tend to be cheaper and more common. In my opinion cPanel is a good control to look for due to it being easy to use.

If your website is selling something, I would suggest looking into security features such as SSL (https://) to increase buyer confidence by showing them your site is secure.

Check out hosting site forums and interact with other webmasters, get opinions and ask questions before selecting a web host. If the host you pick turns out to not provide a service level that you expect its relatively easy to change.

This site is hosted with eUKHost, You can view their site here.

Once you are with a host and you are happy, as i have done you can sign up as an affiliate and refer people to their service and get a commission. The link above is affiliated and its a nice way to earn some extra money. You can personally vouch for the host which shows you are not just out to make money from affiliate commissions.