Performing Competitive Analysis

Sky — Sat, 12 Jun 2010 08:40:03 +0000

By doing a competitive analysis, one can identify terms that are searched for frequently but yield few results. If you use the keywords identified on your pages, the web pages are more likely to rank high in the search engines as you will face little competition from other sites.
Keyword Effectiveness Index is what is usually used by people to indicate the effectiveness of different keywords. KEI refers to a competition ratio, which shows the number of people searching for a term and the number of Web pages returned by a search engines for the term. Ther higher the KEI, the more powerful the term.
However, KEI is not always useful. A term with few competing pages and is searched upon infrequently can generate a high KEI. But such term would do you no good as the number of searches is low while the competition is low.

Do Keyword Analysis as the Start

Sky — Thu, 10 Jun 2010 08:12:06 +0000

Before launching a website, and pick the domain name, one need to do some keyword analysis to pick the right domain name. Keywords analysis should become the priority of the webmasters.
The best domain name should fit the most popular keywords people use when searching for relevant information with search engines. Then, the keywords need to be used repeatedly through out the entire website and as the meta keywords tag.
The keyword analysis helps to increase conversions, identify new markets, and optimize investment. It could help the webmasters to launch better field-testing search marketing campaigns of their websites. However, it requires time-consuming examination of a long list of keywords relevant to the topic.
These days, many keyword analysis tools can take the analysis of websites keywords one step further by not only analyzing the keywords, but also suggesting actions and automating the activity for the best efficiency and results.

Kash Dash » Keyword Analysis

Performing Competitive Analysis

Do Keyword Analysis as the Start