On Page SEO

There is no point in having a website that looks amazing and has the best interactivity or product if no one knows that website exists. One of the biggest sources of traffic is search engines so optimizing your website to appear higher than other sites with similar content can be no bad thing.

So where do you start, the first place to optimize your website is the website itself. On page SEO is a way of making sure that your website is “search engine friendly”. What that means is that the more friendly it is, the more likely you are to achieve a good rank.

1. The first thing to do is to ensure that every page on your website is visible to a search engine. Do this by checking that there is a link to that page somewhere on your website. If there is no link to that page it will be a lot harder to find, if at all.
2. You need to use heading tags. On pages of your website insert the <h3> tag etc for page titles and sub titles to suit.
3. On all pages of your website, check that there is unique content.
4. Use your meta tags on every page and ensure that you use them well. Take advantage of title, description and keyword meta data. Change them for every page of your website and try to keep the information in them to the point.
5. Help search engine visitors too by using a format they understand for your links. For example use URLs such as yoursite.com/your-product-name.php instead of its product ID in the address.
6. If you have links going to a page about a specific topic, then label the link respectively by putting “your page content” as the link the user will click.
7. Valid HTML is very important, so ensure that your code is. If you coding is really poor then this may result in your site not being indexed properly. You can check your sites code here.
8. Use the re=”nofollow” attribute for websites that you are unsure about. If you are skeptical about a site, then why help it rank higher in search engines? It could be a competitor of yours using your sites content that won’t be dissimilar to their websites and as a result helping their PR.

Images

1. Use images to your advantage as well. Name images appropriately such as outlook-screenshot.jpg. This increases the chance of it being placed on sites such as Google Images.
2. Images can make a page look great, however if they are not working then you want an alternative to show, so use alt tags. These provide an alternative text instead of the image. Again make sure that this is relevant such as “Outlook Screenshot”.

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