Loading ...It is obiously that it is very important to create a web page that the search engines will read and index easily, the pages that you hope will rank well for important keywords. However, if you are going to build a web site, you need to step back and figure out what purpose the site should serve and how it can accomplish that purpose.
Creating a useful site is the key. The more useful a site is , the greater the chance of secess. The more people talk about your site, the more likely journalists are to write about it, the more likely it is going to be mentioned on media, and the more likely webmasters will link to it from their own web sites.
Even if your sole aim is to sell a product online, the more useful the site is to the visitors, the more successful it is likely to be. Take Amazon.com for example. It certainly wasn’t the first online retailer of books and music, or any of the other products it offers. But one of Amazon’s real strengths is that it doesn’t just sell products, but is a really useful site in many ways:
1. It provides tons of information about the products it sells. The information is useful even if you don’t buy from Amazon.
2. One can save information for later. If you find a book you’re interested in but don’t want to buy right now, you can save a like to it and come back in the future.
3. Other site owners can become partners and make money via promoting Amazon.
4. Other businesses can easily sell their products through the site.
5. People can read sample chapters, look at tables of contents, listen to snippets of music and so on.
6. People can find products reviews from both professional reviewers and consumers.
To sum up, Amazon is so successful as it it is offering the visitors a veritable cornucopia of useful stuff.
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