Loading ...If you are looking to launch a geo-targeting campaign, you will need to pay attention to analysing local search. Local search is based on several different methodologies, including the science known as geolocation, which refers to the science of tring to figure out where the heck a computer is geographically.
Local search generally works in a few basic ways. Different services use different combinations of the following methods:
1. Search Terms
If someone types dentist London, the search engine can be pretty sure that the person is looking for a dentist in London, not ia dentist in New York. It is quite simple, isn’t it?!
2. Partner sites
Search services can guess at a location based on the website someone is using. If someone is searching via google.fr, it will be a good bet that the person is based in France. Inothercases? partnersites??evenmorespecific? ??related??particular region or even city.
3. IP numbers
Every computer connected to the Internet at any moment has a unique Internet Protocol numbers. The IP number could help identify computers on the Internet.
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