Apple’s Step Into Social Media for Music

Apple is now jumping into the social networking business via introducing Ping. The apps was built into iTunes, in order to help the users discover new music and, presumably, buy more songs from iTunes. The latest version of the software is instantly available for downloading to 160 million iTunes users.
A lot of other online music services including Pandora and Zune Social from Microsoft already have features that allow people to share all kinds of information about music.
Though other social networks are struggling in the shadow of Facebook, some analysts indicated that Apple might be able to turn Ping into a big success.

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